STX Launches ProFIT Putters with Soft Face Insert Technology

by Phil Bundy on January 30, 2010

In the 1980’s, STX — the Baltimore, Md. company that pioneered the modern lacrosse stick — also introduced the first patented soft face insert in the game of golf. The USGA-approved inserts are comprised of proprietary materials engineered for various playing conditions and cradle the golf ball longer than metal face and other insert putters. This increased dwell time means better control, less skidding, and a truer roll to help make more putts. Over the years, STX putters have been used to claim several tournaments on the PGA Tour, including the 2002 PGA Championship won by Rich Beem.

This year, STX is launching several new putters, including the ProFIT series. In this video, I talk with Jason Goger, a fellow alumnus of the Robert H. Smith School of Business at the University of Maryland who is now the general manager of STX.

Leave a Comment

Subscribe to Phil Bundy by Email